PERCEPTION
Adobe Illustrator
Like identity, typography and graphic design are layered, ever-evolving forms of expression. Rules and norms provide structure, but true creativity lies in knowing when to break them. As designers, we must master both discipline and disruption, pushing boundaries to create impactful work. Perception is about embracing the power of typography, challenging expectations, and helping viewers see that design isn’t just about aesthetics. Ultimately, it’s about communication and typography becoming the visual identity of projects.
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